Born in colour, CRUSH. a premium lux and laidback cashmere label was founded by creative artist and sustainable enthusiast Jill Shaw, to bring to life the beauty and optimism of nature through the vibrancy of our brand. CRUSH. launched during the midst of the pandemic in 2020, with a goal to incept happiness, and bring something refreshing and fun into the fashion industry by dropping a big splash of colour into the world of luxury cashmere. CRUSH. is an independent Belgian brand, on a mission to make sustainable luxury cashmere accessible to all. For you, for me, for all generations that feel attracted to our CRUSH. vibe and tribe. Connecting our surfer girl founders’ love for the ocean, passion of colour, creativity and conscious design with beautiful pieces that will forever stay in your closet, we take a responsible outlook into every aspect of our business ensuring our garments are good for you and good for the planet.